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What Type of Inquiry is This?

Business
Individual

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1. Internal Info

2. Ask About Them

"Let me start by getting the best contact information for you."
city, state
[If they give a generic answer] "Can you please tell me their name so we can say 'thank you!'

3. Ask About Their Situation

"Thank you. I have a few quick questions so we can route this appropriately."
"What is your primary source of income?"

[If yes] "how many?"
[If yes] note type(s)
[If yes] capture brief details
[If Yes] list the years
"Are any other returns needed this year?"
Examples: marriage, home purchase, job change

4. Ask About Their Prior Experience

If yes "can you please tell me who you worked with?"
Listen for fee complaints, urgency demands, legal issues, disrespect towards prior CPA. *Add anything you hear to the notes."

5. Set Expectations on Pricing

[If they are unfamiliar with pricing] read the script below.

Tax Planning & Returns (individual)

“For individual tax clients, we work with a limited number each year, primarily business owners or those seeking proactive, strategic guidance. The typical starting investment is around $850, with final pricing confirmed during review with the preparer.”
Capture their reaction and any feedback they share.

6. Communicate the Next Steps

“Thank you for sharing this information. I’ll pass this directly to our Business Development team. They’ll review everything and contact you about next steps.” [Do not promise a meeting or timeline.]

7. Internal Notes

Is there anything else we should be aware of?
Payroll

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1. Internal Info

2. Ask About Them

"Let me start by getting the best contact information for you."
[If they hesitate] "we just use this for scheduling and sending over next steps."
[If a generic answer] "Can you please tell me their name so we can say 'thank you!"

3. Ask About Their Business

“I have a few quick questions about your business so we can route this appropriately.”
[If yes] list the states
"How often do you run payroll?"

4. Ask About Their Current Situation

“I’d like to ask a couple of questions about your current payroll setup.”
[If generic] briefly probe for more info
[Listen Carefully] make notes of anything helpful they share

5. If They Ask About Pricing?

“Payroll pricing is based on payroll frequency, number of active employees, and any additional services needed. Because of that, pricing is customized, and a member of our team will walk you through options during a more detailed conversation.”

6. Communicate the Next Steps

“Thank you for sharing this information. I’ll pass this directly to our Business Development team. They’ll review everything and contact you about next steps.”

7. Internal Notes

Is there anything else we should be aware of?
Community & Sponsorship Requests

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What type of support are you requesting?